Critical Marketing: Defining the Field. / Saren, Mike; Maclaran, Pauline; Goulding, Christina; Elliott, Richard; Shankar, Avi; Catterall, Miriam.

Elsevier Butterworth Heinemann, 2007.

Research output: Book/ReportBook

Published
  • Mike Saren
  • Pauline Maclaran
  • Christina Goulding
  • Richard Elliott
  • Avi Shankar
  • Miriam Catterall
Original languageEnglish
PublisherElsevier Butterworth Heinemann
Publication statusPublished - 2007

ID: 1463775