Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films. / Takhar, Amandeep; Maclaran, Pauline; Parsons, Elizabeth; Broderick, Anne.

In: Journal of Marketing Management, Vol. 26, No. 11-12, 2010, p. 1057-1073.

Research output: Contribution to journalArticlepeer-review

Published

Standard

Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films. / Takhar, Amandeep; Maclaran, Pauline; Parsons, Elizabeth; Broderick, Anne.

In: Journal of Marketing Management, Vol. 26, No. 11-12, 2010, p. 1057-1073.

Research output: Contribution to journalArticlepeer-review

Harvard

Takhar, A, Maclaran, P, Parsons, E & Broderick, A 2010, 'Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films', Journal of Marketing Management, vol. 26, no. 11-12, pp. 1057-1073. https://doi.org/10.1080/0267257X.2010.508978

APA

Takhar, A., Maclaran, P., Parsons, E., & Broderick, A. (2010). Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films. Journal of Marketing Management, 26(11-12), 1057-1073. https://doi.org/10.1080/0267257X.2010.508978

Vancouver

Author

Takhar, Amandeep ; Maclaran, Pauline ; Parsons, Elizabeth ; Broderick, Anne. / Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films. In: Journal of Marketing Management. 2010 ; Vol. 26, No. 11-12. pp. 1057-1073.

BibTeX

@article{1b40074b52734a1e9ac59f11bc1c849e,
title = "Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films",
author = "Amandeep Takhar and Pauline Maclaran and Elizabeth Parsons and Anne Broderick",
year = "2010",
doi = "10.1080/0267257X.2010.508978",
language = "English",
volume = "26",
pages = "1057--1073",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Taylor and Francis Ltd.",
number = "11-12",

}

RIS

TY - JOUR

T1 - Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films

AU - Takhar, Amandeep

AU - Maclaran, Pauline

AU - Parsons, Elizabeth

AU - Broderick, Anne

PY - 2010

Y1 - 2010

U2 - 10.1080/0267257X.2010.508978

DO - 10.1080/0267257X.2010.508978

M3 - Article

VL - 26

SP - 1057

EP - 1073

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 11-12

ER -