Consumers’ Emotional Responses to Brand Extensions: An Examination of the Cognition-Emotion-Action Process Using the Cognitive Appraisal Theory. / Yuen, Tsunwai Wesley; He, Hongwei; Nieroda, Marzena.

ISMS Marketing Science Conference 2019. 2019.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationISMS Marketing Science Conference 2019
Publication statusPublished - Jun 2019
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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