Commentary : The cultural approach to branding. / Eckhardt, Giana M.

Brands: Interdisciplinary Perspectives. ed. / Jonathan E Schroeder. 1st. ed. New York : Routledge, 2015. p. 107-116.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published
Original languageEnglish
Title of host publicationBrands
Subtitle of host publicationInterdisciplinary Perspectives
EditorsJonathan E Schroeder
Place of PublicationNew York
PublisherRoutledge
Chapter5
Pages107-116
Number of pages10
Edition1st
ISBN (Electronic)9781315765808
ISBN (Print)9781138787964
Publication statusPublished - 2015

ID: 24310349