Commentary: The cultural approach to branding

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationBrands
Subtitle of host publicationInterdisciplinary Perspectives
EditorsJonathan E Schroeder
Place of PublicationNew York
PublisherRoutledge
Chapter5
Pages107-116
Number of pages10
Edition1st
ISBN (Electronic)9781315765808
ISBN (Print)9781138787964
Publication statusPublished - 2015

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