| Original language | English |
|---|---|
| Title of host publication | Brands |
| Subtitle of host publication | Interdisciplinary Perspectives |
| Editors | Jonathan E Schroeder |
| Place of Publication | New York |
| Publisher | Routledge |
| Chapter | 5 |
| Pages | 107-116 |
| Number of pages | 10 |
| Edition | 1st |
| ISBN (Electronic) | 9781315765808 |
| ISBN (Print) | 9781138787964 |
| Publication status | Published - 2015 |
Commentary: The cultural approach to branding
Giana M. Eckhardt
Research output: Chapter in Book/Report/Conference proceeding › Chapter