This paper provides a first glimpse of the use of business intelligence (BI) into healthcare and wellbeing. There are new and exciting possibilities to use BI business intelligence in this area. With the help of big data technologies, there is interest from public and private organisations, academic researchers, health professionals and technology vendors to implement as well as evaluate the impact of BI. A potentially important issue is that of the openness of the data for BI which could have repercussions for different actors. . In relation to the ‘openness’ of the data being managed, we identify a number of challenges. Discussion of these issues should inform future research and practice in BI in this area and elsewhere.