Dr Philip Wu

Personal profile

Dr Philip Fei Wu is a Senior Lecturer (Associate Professor) and Deputy Director of PhD programme in the School of Business and Management. He holds a PhD from the iSchool at the University of Maryland, College Park, USA.

Dr Wu's research lies at the intersection of technology design and human behavior in online settings. In recent years, his research focuses on online customer reviews, digital platforms, and information privacy. He has published in leading academic journals such as Journal of the Association for Information Systems (JAIS), Information & Management, ACM Transactions on Information Systems (TOIS), Psychology & Marketing, among others. He is a regular reviewer/Associate Editor for International Conference on Information Systems (ICIS). He serves on the editorial boards of Journal of the Association for Information Science and Technology (JASIST) and Information Technology & People

Dr Wu teaches undergraduate and postgraduate courses on digital business, social media, and research methods. He was the inaugural Director of MSc Digital Innovation and Analytics, a new Masters programme launched in 2018.  He is keen on supervising PhD projects studying digital technology from a socio-psychological or critical perspective.  

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