Professor Anat Bardi

Personal profile

My research focuses primarily on  the nature of personal values (broad life goals like achievement, power, benevolence, hedonism) and their effect on on attention and behaviour, especially real life behaviour, such as consumer behaviour and behaviour at work. I am also interested in value change, especially as it affects behaviour change.

Personal profile

 

I currently serve as Editor in Chief in Frontiers in Psychology: Personality and Social Psychology (joint with Marcel Zentner)

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