Regulatory Fit with Message Framing: Its Role as a Reducer of the Post-Purchase Cognitive Dissonance of Consumers

Vincent Brown

Research output: ThesisDoctoral Thesis

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Original languageEnglish
Awarding Institution
  • Royal Holloway, University of London
  • Chaney, Isabella, Supervisor
  • Hosany, Sameer, Supervisor
  • Liston Heyes, Catherine, Advisor
Award date1 Feb 2013
Publication statusUnpublished - 2013


  • Regulatory focus
  • regulatory fit
  • personality trait theory
  • cognitive dissonance
  • message framing
  • consumer motivation
  • marketing strategies
  • model validation
  • t-Test
  • hypotheses testing
  • Cognitive Balance

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