@phdthesis{27315aeed2df49ffb0ae0672c7ff5a7e,
title = "Regulatory Fit with Message Framing: Its Role as a Reducer of the Post-Purchase Cognitive Dissonance of Consumers",
keywords = "Regulatory focus, regulatory fit, personality trait theory, cognitive dissonance, message framing, consumer motivation, marketing strategies, model validation, t-Test, hypotheses testing, Cognitive Balance",
author = "Vincent Brown",
year = "2013",
language = "English",
school = "Royal Holloway, University of London",
}