Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System

Andres Barrios; Kristin de Valck; Clifford  Schultz; Olivier Sibai; Katharina Husemann; Matthew Maxwell-Smith; Marius K. Luedicke

doi:10.1509/jppm.15.151

Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System

Andres Barrios, Kristin de Valck, Clifford Schultz, Olivier Sibai, Katharina Husemann, Matthew Maxwell-Smith, Marius K. Luedicke

Research output: Contribution to journal › Article › peer-review

Abstract

This article offers a systemic analysis of the Colombian war economy, with its conflicted shadow and coping markets, to show how a growing network of fair-trade coffee actors has played a key role in transitioning the country’s war economy into a peace economy.

Original language	English
Pages (from-to)	185-197
Number of pages	13
Journal	Journal of Public Policy & Marketing
Volume	35
Issue number	2
DOIs	https://doi.org/10.1509/jppm.15.151
Publication status	Published - 1 Nov 2016

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1509/jppm.15.151

http://journals.ama.org/doi/10.1509/jppm.15.151

Cite this

@article{432ff9e9cae848c4800a5f5d65bb07f0,

title = "Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System",

abstract = "This article offers a systemic analysis of the Colombian war economy, with its conflicted shadow and coping markets, to show how a growing network of fair-trade coffee actors has played a key role in transitioning the country{\textquoteright}s war economy into a peace economy.",

author = "Andres Barrios and {de Valck}, Kristin and Clifford Schultz and Olivier Sibai and Katharina Husemann and Matthew Maxwell-Smith and Luedicke, {Marius K.}",

year = "2016",

month = nov,

day = "1",

doi = "10.1509/jppm.15.151",

language = "English",

volume = "35",

pages = "185--197",

journal = "Journal of Public Policy & Marketing ",

issn = "0743-9156",

publisher = "American Marketing Association",

number = "2",

}

TY - JOUR

T1 - Marketing as a Means to Transformative Social Conflict Resolution

T2 - Lessons from Transitioning War Economies and the Colombian Coffee Marketing System

AU - Barrios, Andres

AU - de Valck, Kristin

AU - Schultz, Clifford

AU - Sibai, Olivier

AU - Husemann, Katharina

AU - Maxwell-Smith, Matthew

AU - Luedicke, Marius K.

PY - 2016/11/1

Y1 - 2016/11/1

N2 - This article offers a systemic analysis of the Colombian war economy, with its conflicted shadow and coping markets, to show how a growing network of fair-trade coffee actors has played a key role in transitioning the country’s war economy into a peace economy.

AB - This article offers a systemic analysis of the Colombian war economy, with its conflicted shadow and coping markets, to show how a growing network of fair-trade coffee actors has played a key role in transitioning the country’s war economy into a peace economy.

U2 - 10.1509/jppm.15.151

DO - 10.1509/jppm.15.151

M3 - Article

SN - 0743-9156

VL - 35

SP - 185

EP - 197

JO - Journal of Public Policy & Marketing

JF - Journal of Public Policy & Marketing

IS - 2

ER -