Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System

Andres Barrios, Kristin de Valck, Clifford Schultz, Olivier Sibai, Katharina Husemann, Matthew Maxwell-Smith, Marius K. Luedicke

Research output: Contribution to journalArticlepeer-review


This article offers a systemic analysis of the Colombian war economy, with its conflicted shadow and coping markets, to show how a growing network of fair-trade coffee actors has played a key role in transitioning the country’s war economy into a peace economy.
Original languageEnglish
Pages (from-to)185-197
Number of pages13
JournalJournal of Public Policy & Marketing
Issue number2
Publication statusPublished - 1 Nov 2016

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