It’s Time to Rethink the Consumption of Genetically Modified Foods

To meet the world’s growing population and unlimited consumers’ needs, genetically modified (GM) foods would represent a potential source to meet future food security. However, consumers are increasingly refusing to consume GM foods due to their biased personal concerns about health risks associated with GM foods. This practitioner article focuses on discussing this dilemma from ethical view to highlight that rejection to consume GMO foods and opposition to GMO are an unethical behavior that should be changed. This article further suggests relabeling GM foods more naturally in line with reframing certain negative attributes (e.g. additives, pollution, human intervention) to elevate the psychological essentialism as the belief about foods being natural, subsequently encouraging the willingness to accept GM alternatives. This article is expected to bring new perspective on GMO and offer insightful implications that are highly relevant for policy makers, advertisers, marketers and retailers.