Original language | English |
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Pages | 540-546 |
Number of pages | 6 |
Publication status | Published - 2012 |
"How Do Social Capital-Driven Consumption Communities Conceal Their Economic Interests? ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 540-546.
Katharina Husemann
Research output: Contribution to conference › Paper › peer-review