Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries

Gordon Liu; Catherine Liston-Heyes; Wai Wai Ko

doi:10.1007/s10551-009-0148-3

Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries

Gordon Liu, Catherine Liston-Heyes, Wai Wai Ko

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	195-210
Number of pages	16
Journal	Journal of Business Ethics
Volume	92
Issue number	2
DOIs	https://doi.org/10.1007/s10551-009-0148-3
Publication status	Published - Mar 2010

Keywords

cause-related marketing
human resource management
corporate social responsibility
organisational legitimacy
social alliance
stakeholder engagement
employee participation
CORPORATE SOCIAL-RESPONSIBILITY
CUSTOMER SATISFACTION
ORGANIZATIONAL SUPPORT
FINANCIAL SERVICES
DECISION-MAKING
PERFORMANCE
ENVIRONMENT
ENGAGEMENT
FRAMEWORK
ETHICS

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/s10551-009-0148-3

Cite this

@article{84b5b97a0ce240818e9ede91de2762c9,

title = "Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries",

keywords = "cause-related marketing, human resource management, corporate social responsibility, organisational legitimacy, social alliance, stakeholder engagement, employee participation, CORPORATE SOCIAL-RESPONSIBILITY, CUSTOMER SATISFACTION, ORGANIZATIONAL SUPPORT, FINANCIAL SERVICES, DECISION-MAKING, PERFORMANCE, ENVIRONMENT, ENGAGEMENT, FRAMEWORK, ETHICS",

author = "Gordon Liu and Catherine Liston-Heyes and Ko, {Wai Wai}",

year = "2010",

month = mar,

doi = "10.1007/s10551-009-0148-3",

language = "English",

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AU - Liston-Heyes, Catherine

AU - Ko, Wai Wai

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KW - corporate social responsibility

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KW - social alliance

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KW - employee participation

KW - CORPORATE SOCIAL-RESPONSIBILITY

KW - CUSTOMER SATISFACTION

KW - ORGANIZATIONAL SUPPORT

KW - FINANCIAL SERVICES

KW - DECISION-MAKING

KW - PERFORMANCE

KW - ENVIRONMENT

KW - ENGAGEMENT

KW - FRAMEWORK

KW - ETHICS

U2 - 10.1007/s10551-009-0148-3

DO - 10.1007/s10551-009-0148-3

M3 - Article

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EP - 210

JO - Journal of Business Ethics

JF - Journal of Business Ethics

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ER -