Crafting an Antidote to Fast Fashion: The Case of Toronto’s Independent Fashion Design Sector

Deborah Leslie; Shauna Brail; Mia Hunt

doi:10.1111/grow.12041

Crafting an Antidote to Fast Fashion: The Case of Toronto’s Independent Fashion Design Sector

Deborah Leslie, Shauna Brail, Mia Hunt

Department of Geography

Research output: Contribution to journal › Article › peer-review

Abstract

The fashion industry has undergone a profound transformation in business practices and production systems over the past several decades. These shifts include the globalization of production chains and the emergence of a new model of ‘fast fashion’. This paper investigates the response of independent fashion designers in Toronto, Canada to the growing competition posed by fast fashion. It identifies a number of strategies utilized by designers to compete, arguing that they are increasingly adopting a new model of ‘slow fashion’ which opens up possibilities for forging locally and ethically based relationships in the fashion sector.

Original language	English
Pages (from-to)	222–239
Journal	Growth and Change
Volume	45
Issue number	2
Early online date	12 Feb 2014
DOIs	https://doi.org/10.1111/grow.12041
Publication status	Published - Jun 2014

Access to Document

10.1111/grow.12041

Cite this

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title = "Crafting an Antidote to Fast Fashion: The Case of Toronto{\textquoteright}s Independent Fashion Design Sector",

abstract = "The fashion industry has undergone a profound transformation in business practices and production systems over the past several decades. These shifts include the globalization of production chains and the emergence of a new model of {\textquoteleft}fast fashion{\textquoteright}. This paper investigates the response of independent fashion designers in Toronto, Canada to the growing competition posed by fast fashion. It identifies a number of strategies utilized by designers to compete, arguing that they are increasingly adopting a new model of {\textquoteleft}slow fashion{\textquoteright} which opens up possibilities for forging locally and ethically based relationships in the fashion sector. ",

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