In this editorial, we contemplate how the politics of the everyday in consumption and consumer lifestyles emerge. Foundational here is the overarching question why, how and where do people come to share common spaces, meaning, identity, practice and goals in dispersed lifestyles aiming for (social) change. This special issue is an original endeavour to generate an understanding of the issues, problems and potential for change emerging from individual and collective efforts in and around consumption and lifestyles. The editorial presents principles and commonalities of the intersectional study of consumption, lifestyle and social movements. We connect these principles with the papers that make up the special issue and conclude with an outlook for future research.