Conspicuous Consumption and Social Identity: A Comparative Study of Luxury Goods Purchasing of Hong Kong and Taiwanese Young Female Consumers

Meng-Shan Wu, Cheng Hao Steve Chen, Morgan Ching-Cheng Wu

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2009
EventAcademy of Marketing - Leeds, United Kingdom
Duration: 10 Jul 2009 → …


ConferenceAcademy of Marketing
Country/TerritoryUnited Kingdom
Period10/07/09 → …

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