Conflict at the Interface: Mass Customization Definitions for Operations, Marketing and Strategy: What Really Matters in Operations Management

Alan Pilkington, K. Blackon (Editor), S. Brown (Editor), P. Cousins (Editor), A. Graves (Editor), C. Harland (Editor), R. Lamming (Editor), H. Maylor (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationWhat Really Matters in Operations Management
Publication statusPublished - 2001


  • best-practice
  • bibliometrics
  • bibtex-import
  • cell
  • electric-vehicle
  • fuel
  • global
  • innovation
  • alignment
  • local
  • management
  • manufacturing
  • patent
  • portfolio
  • strategies
  • technology

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