TY - CHAP
T1 - Competing Across National Borders
AU - Gono, Sinfree
N1 - I am a Lecturer in International Business [Teaching Focussed] at Royal Holloway University of London. I hold a PhD in Management (Royal Holloway University of London), an MBA (Thames Valley University, London). I have held various academic positions, including Visiting Lecturer at Bedfordshire University (2017), Teaching Fellow [Strategy] at University of Surrey Business School (2016 – 2017).
While at Royal Holloway, I hold the role of Undergraduate Academic Education Lead in the Strategy, International Business and Entrepreneurship [SIBE] group of the School of Business and Management. This is in addition to other administrative posts.
My research interests are Information and Communication Technology, Small and Medium Enterprises, Emerging Markets, Emerging Market Multinational Enterprises, Supply Chains, International Business and Policy.
My publications appeared in journals, such as Journal of Strategic Change, and other sources: The Asian and Pacific Training Centre for Information and Communication Technology for Development (APCICT), Academy of International Business Sub-Saharan Africa Chapter [AIB-SSA], and the Institute for Small Business and Entrepreneurship (ISBE).
PY - 2023/7/20
Y1 - 2023/7/20
N2 - Firms are epitomised as complex structural variables moulded by their environments, capabilities, and resources. For cross-border firms whose existence is typified by researchers as ‘global commons' may no longer be governed by the rule of law but by their degree of geographical spread. These firms leverage their resources, experiences, and capabilities to access global markets beyond the comfort of local environments. This chapter focusses on firms foraying into international markets hence gives us an insight into their attempts at exploiting market power, accessing resources, and overcoming limitations of the home market by developing strategies that overcome the complexities of operating in a foreign market. The existence of institutional variations in these contexts call for a different set of capabilities and strategies that reside outside the firm's repertoire. Any failures by firm managers to understand the complexity of global markets and “raison d'être” of their internationalising will have wider strategic implications.
AB - Firms are epitomised as complex structural variables moulded by their environments, capabilities, and resources. For cross-border firms whose existence is typified by researchers as ‘global commons' may no longer be governed by the rule of law but by their degree of geographical spread. These firms leverage their resources, experiences, and capabilities to access global markets beyond the comfort of local environments. This chapter focusses on firms foraying into international markets hence gives us an insight into their attempts at exploiting market power, accessing resources, and overcoming limitations of the home market by developing strategies that overcome the complexities of operating in a foreign market. The existence of institutional variations in these contexts call for a different set of capabilities and strategies that reside outside the firm's repertoire. Any failures by firm managers to understand the complexity of global markets and “raison d'être” of their internationalising will have wider strategic implications.
U2 - 10.4018/978-1-6684-6845-6.ch011
DO - 10.4018/978-1-6684-6845-6.ch011
M3 - Chapter
SP - 219
EP - 235
BT - Strategic Management and International Business Policies for Maintaining Competitive Advantage
PB - IGI Global Publishing
ER -