Cause-Related Marketing in the Retail and Finance Sectors An Exploratory Study of the Determinants of Cause Selection and Nonprofit Alliances

Catherine Liston-Heyes; Gordon Liu

doi:10.1177/0899764008326680

Cause-Related Marketing in the Retail and Finance Sectors An Exploratory Study of the Determinants of Cause Selection and Nonprofit Alliances

Catherine Liston-Heyes, Gordon Liu

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	77-101
Number of pages	25
Journal	Nonprofit and Voluntary Sector Quarterly
Volume	39
Issue number	1
DOIs	https://doi.org/10.1177/0899764008326680
Publication status	Published - Feb 2010

Keywords

cause-related marketing
organizational legitimacy theory
nonprofit organizations
retail sector
financial services sector
corporate behavior
CORPORATE PHILANTHROPY
PERFORMANCE
LEGITIMACY
COMMUNITY
WORK
UK

Access to Document

10.1177/0899764008326680

Cite this

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title = "Cause-Related Marketing in the Retail and Finance Sectors An Exploratory Study of the Determinants of Cause Selection and Nonprofit Alliances",

keywords = "cause-related marketing, organizational legitimacy theory, nonprofit organizations, retail sector, financial services sector, corporate behavior, CORPORATE PHILANTHROPY, PERFORMANCE, LEGITIMACY, COMMUNITY, WORK, UK",

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year = "2010",

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language = "English",

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KW - LEGITIMACY

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