Asian brands without borders: regional opportunities and challenges

J. Cayla, G.M. Eckhardt

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	444-456
Number of pages	13
Journal	International Marketing Review
Volume	24
Issue number	4
DOIs	https://doi.org/10.1108/02651330710761017
Publication status	Published - 2007

Access to Document

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