A comparison between the UK and Japan on the effects of individualism/collectivism on the succession of group norms

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Group-norm succession motivation refers to motivations for passing down group norms to the younger generation. The current study compared the effects of group identity and individualism/collectivism on group-norm succession motivation between Japan and the UK. Eighty-four university students from Japan and 132 university students from the UK were included in the analysis. The results showed that group identity positively influenced group-norm succession motivation in both Japan and the UK. Group-norm succession motivation seems to be promoted by the following two routes: responsibility for the younger generation and hoping they experience happiness and showing superiority over the younger generation.
Original languageEnglish
Pages (from-to)81-86
Number of pages6
JournalThe Japanese Journal of Experimental Social Psychology
Issue number2
Early online date13 Apr 2022
Publication statusPublished - Apr 2022

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