Research output per year
Research output per year
Personal profile
Personal profile
I am an Assistant Professor (UK Lecturer) of Marketing at Royal Holloway-University of London. I have two main research areas: services marketing (AI & service robots, organizational frontlines); and transformative consumer research (prosocial & sustainable behaviors, minimalism).
As a behavioral scientist, I employ a multi-method approach in my research, including field experiments, controlled experiments, Facebook A/B tests, surveys (PLS-SEM), text mining, and secondary data analysis.
My work has been published in Journal of Service Research, Psychology & Marketing, Journal of Service Management, The Service Industries Journal, International Journal of Hospitality Management, and International Journal of Contemporary Hospitality Management.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Visiting Scholar, Florida State University, USA
Feb 2023 → Aug 2023
Marketing, Ph.D., National Tsing Hua University, Taiwan
Sept 2017 → Aug 2023
Visiting Scholar, University of Houston, USA
Jan 2020 → Feb 2023
Marketing, MBA, SolBridge International School of Business, South Korea
Mar 2015 → Jun 2017
Economics, Bachelor, Foreign Trade University, Ho Chi Minh city campus, Vietnam
Sept 2010 → Jul 2014
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Being Alone or Together: How Frontline Anthropomorphized Robots Affect Solo (vs. Joint) Service Consumption
The Khoa, D. & Wa Chan, K., 4 Dec 2023, (E-pub ahead of print) In: Journal of Service Research.Research output: Contribution to journal › Article › peer-review
Open AccessFile28 Downloads (Pure) -
It’s Time to Rethink the Consumption of Genetically Modified Foods
Do (Bin), T. K. & Guchait, P., 2023, Dealing with Socially Responsible Consumers. Palgrave Macmillan, p. 197-205Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Competition or collaboration for human–robot relationship: a critical reflection on future cobotics in hospitality
The Khoa, D., Gip, H., Guchait, P. & Wang, C.-Y., 13 Dec 2022, In: International Journal of Contemporary Hospitality Management. 35, 6, p. 2202-2215 14 p.Research output: Contribution to journal › Article › peer-review
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Empathetic creativity for frontline employees in the age of service robots: conceptualization and scale development
The Do , K., Gip, H., Guchait, P., Wang, C.-Y. & Baaklini , E. S., 29 Apr 2022, In: Journal of Service Management. 34, 3, p. 433-466 34 p.Research output: Contribution to journal › Article › peer-review
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Employee mindfulness and creativity: when emotions and national culture matter
Gip, H., The Khoa, D., Guchait, P., Garcia , F. & Paşamehmetoğlu, A., 15 Feb 2022, (E-pub ahead of print) In: Service Industries Journal. 42, 5-6, p. 383-411 29 p.Research output: Contribution to journal › Article › peer-review