Research output per year
Research output per year
TW20 0EX
I am an Assistant Professor (UK Lecturer) of Marketing at Royal Holloway-University of London. I have two main research areas: services marketing (AI & service robots, organizational frontlines); and transformative consumer research (prosocial & sustainable behaviors, minimalism). My dissertation received an honorable mention at the 2023 Psychology of Technology Dissertation Awards and won the 2024 SERVSIG Best Dissertation Award.
As a consumer behavioral scientist, I employ a multi-method approach in my research, including field experiments, controlled experiments, Facebook A/B tests, surveys (PLS-SEM), text mining, and secondary data analyses.
My work has been published in Journal of Service Research, Psychology & Marketing, Journal of Service Management, The Service Industries Journal, International Journal of Hospitality Management, and International Journal of Contemporary Hospitality Management. I have also presented my work at leading marketing conferences, including the American Marketing Association (AMA), the Association for Consumer Research (ACR), and the Frontiers in Service.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Visiting Scholar, Florida State University, USA
Feb 2023 → Aug 2023
Marketing, Ph.D., National Tsing Hua University, Taiwan
Sept 2017 → Aug 2023
Visiting Scholar, University of Houston, USA
Jan 2020 → Feb 2023
Marketing, MBA, SolBridge International School of Business, South Korea
Mar 2015 → Jun 2017
Economics, Bachelor, Foreign Trade University, Ho Chi Minh city campus, Vietnam
Sept 2010 → Jul 2014
Research output: Contribution to journal › Article › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review