Syeda Batool

Syeda Batool

Dr, , Dr

  • TW20 0EX

Personal profile

Personal profile

Nimra has joined Royal Holloway as full-time academic staff in the School of Business and Management in November 2023. She obtained her PhD from the University of Lisbon and has held research positions at Ruhr University Bochum, University of Bonn, and ETH Zurich. She gained 3 years of professional experience at Unilever before starting her academic journey.

Research interests

Her research interests lie at the intersection of entrepreneurship and psychology, aiming to build knowledge conduits between these two disciplines. Specifically, she is interested in understanding the entrepreneurial teams dynamics, the challenges faced by entrepreneurs in commercializing technology-based ventures, and the role that entrepreneurial support programs play in the venture development process.

Her areas of interest are:

  • Entrepreneurial Decision Making
  • Entrepreneurial Teams
  • Entrepreneurial Support Programs
  • Technology-based Ventures Development
  • Disadvantaged Entrepreneurship


MN5575 Startups & New Product Development

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 5 - Gender Equality
  • SDG 10 - Reduced Inequalities