Research output per year
Research output per year
Personal profile
Personal profile
Huixin Deng is a Lecturer of Marketing at Royal Holloway, University of London. She received her PhD in Marketing and Bachelor’s degree in Financial Management from Fudan University. Huixin’s research interests cover consumer motivation, marketing communication, and referral reward program design.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Marketing, PhD, Fudan University
Financial Management, BSc, Fudan University
-
“Right” on the day: How the timing of date‐specific promotions influences consumer responses
Deng, H., Jin, L. & Xu, Q., 2022, In: Psychology & Marketing. 39, 2Research output: Contribution to journal › Article › peer-review
Open Access -
The negative effect of air pollution on people's pro-environmental behavior
Ming, Y., Deng, H. & Wu, X., 2022, In: Journal of Business Research. 142Research output: Contribution to journal › Article › peer-review
Open Access -
A tone for your thoughts: The effect of assertive language on referral behaviors
Deng, H., Yang, S. & Jin, L., 2023, Asia-Pacific Marketing Academy (APMA).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
-
Behind 280 calorie: understand the nutrition facts label by intelligible units
Chen, N., Deng, H., Jiao, J. & Fan, X., 2023, Association for Consumer Research (ACR).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
-
Mind the Gap: Sender-Recipient Differential Preferences for Message Sidedness in the Referral Context
Deng, H., Xu, M. & Jin, L., 2023, Journal of Marketing Science Conference (JMS).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution