Personal profile

Personal profile

Huixin Deng is a Lecturer of Marketing at Royal Holloway, University of London. She received her PhD in Marketing and Bachelor’s degree in Financial Management from Fudan University.  Huixin’s research interests cover consumer motivation, marketing communication, and referral reward program design.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 5 - Gender Equality
  • SDG 10 - Reduced Inequalities
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Marketing, PhD, Fudan University

Financial Management, BSc, Fudan University