Young Thai and UK Consumers' Experiences of Television Product Placement- Engagement, Resistance and Objectification

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Original language	English
Title of host publication	Borderless Consumption: Asia Pacific Advances in Consumer Research Volume 7
Editors	M. Craig-Lees, G. Gregory, T. Davis
Pages	371-376
Number of pages	7
Volume	7
Publication status	Published - 2006

Access to Document

UK TV Product Placement
Hackley, C. & Tiwsakul, A. R.
9/06/04 → …
Project: Research

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title = "Young Thai and UK Consumers' Experiences of Television Product Placement- Engagement, Resistance and Objectification",

author = "R. Tiwsakul and C. Hackley",

year = "2006",

language = "English",

isbn = "0-915552-58-2",

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BT - Borderless Consumption: Asia Pacific Advances in Consumer Research Volume 7

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