Why it is high time for a renewed focus on rhetoric in marketing. / Hackley, Christopher.
In: Journal of Marketing Management, Vol. 34, No. 15-16, 2018, p. 1343-1345.Research output: Contribution to journal › Article › peer-review
Accepted author manuscript, 31.9 KB, Word document
Original language | English |
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Pages (from-to) | 1343-1345 |
Number of pages | 3 |
Journal | Journal of Marketing Management |
Volume | 34 |
Issue number | 15-16 |
Early online date | 20 Dec 2018 |
DOIs | |
Publication status | Published - 2018 |
ID: 31227749