Why Do Shoppers Choose your Pack? The Impact of Product Package Design on Consumers’ Brand Stereotypes and Purchase Intention. / Yuen, Tsunwai Wesley; Perschke, Elle; He, Hongwei; Davies, Gary .

Proceedings of the European Marketing Academy. 2020.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Published
Original languageEnglish
Title of host publicationProceedings of the European Marketing Academy
Publication statusPublished - 27 May 2020
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 43271336