When Middle East meets West: Understanding the motives and perceptions of young tourists from United Arab Emirates. / Prayag, Girish; Hosany, Sameer.

In: Tourism Management, Vol. 40, 2014, p. 35-45.

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When Middle East meets West: Understanding the motives and perceptions of young tourists from United Arab Emirates. / Prayag, Girish; Hosany, Sameer.

In: Tourism Management, Vol. 40, 2014, p. 35-45.

Research output: Contribution to journalArticlepeer-review

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@article{d501c8f789ee4b428a2ea4f4e98cb33d,
title = "When Middle East meets West: Understanding the motives and perceptions of young tourists from United Arab Emirates",
abstract = "Limited research exists on the tourism outbound market from the Middle East. To address the literature gap, this study investigates young UAE travel motivations and perceptions of Paris as a luxury tourist destination. Data were collected from residents living in Dubai, Sharjah and Abu Dhabi. Cluster analysis uncovers three distinct clusters; enthusiasts, unconvinced, and convivials. Multiple discriminant analysis confirms the validity of the three-cluster solution. The three groups differ by their perceptions of Paris and overall attitude toward luxury consumption. Findings offer important implications for destination marketers in terms of advertising, segmentation and positioning strategies.",
keywords = "Push-pull framework, Segmentation, Luxury consumption, Motivation, Perceived Image, Arab tourists, UAE, Paris",
author = "Girish Prayag and Sameer Hosany",
year = "2014",
doi = "10.1016/j.tourman.2013.05.003",
language = "English",
volume = "40",
pages = "35--45",
journal = "Tourism Management",
issn = "0261-5177",
publisher = "Elsevier Limited",

}

RIS

TY - JOUR

T1 - When Middle East meets West: Understanding the motives and perceptions of young tourists from United Arab Emirates

AU - Prayag, Girish

AU - Hosany, Sameer

PY - 2014

Y1 - 2014

N2 - Limited research exists on the tourism outbound market from the Middle East. To address the literature gap, this study investigates young UAE travel motivations and perceptions of Paris as a luxury tourist destination. Data were collected from residents living in Dubai, Sharjah and Abu Dhabi. Cluster analysis uncovers three distinct clusters; enthusiasts, unconvinced, and convivials. Multiple discriminant analysis confirms the validity of the three-cluster solution. The three groups differ by their perceptions of Paris and overall attitude toward luxury consumption. Findings offer important implications for destination marketers in terms of advertising, segmentation and positioning strategies.

AB - Limited research exists on the tourism outbound market from the Middle East. To address the literature gap, this study investigates young UAE travel motivations and perceptions of Paris as a luxury tourist destination. Data were collected from residents living in Dubai, Sharjah and Abu Dhabi. Cluster analysis uncovers three distinct clusters; enthusiasts, unconvinced, and convivials. Multiple discriminant analysis confirms the validity of the three-cluster solution. The three groups differ by their perceptions of Paris and overall attitude toward luxury consumption. Findings offer important implications for destination marketers in terms of advertising, segmentation and positioning strategies.

KW - Push-pull framework

KW - Segmentation

KW - Luxury consumption

KW - Motivation

KW - Perceived Image

KW - Arab tourists

KW - UAE

KW - Paris

U2 - 10.1016/j.tourman.2013.05.003

DO - 10.1016/j.tourman.2013.05.003

M3 - Article

VL - 40

SP - 35

EP - 45

JO - Tourism Management

JF - Tourism Management

SN - 0261-5177

ER -