What Matters More: Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness. / Zawisza, M.; Cinnirella, Marco.

In: Journal of Applied Social Psychology, Vol. 40, No. 7, 2010, p. 1767-1797.

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What Matters More: Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness. / Zawisza, M.; Cinnirella, Marco.

In: Journal of Applied Social Psychology, Vol. 40, No. 7, 2010, p. 1767-1797.

Research output: Contribution to journalArticle

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@article{cf86b26ba5c84a7dad0cc00bab0debfa,
title = "What Matters More: Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness",
author = "M. Zawisza and Marco Cinnirella",
year = "2010",
language = "English",
volume = "40",
pages = "1767--1797",
journal = "Journal of Applied Social Psychology",
issn = "0021-9029",
publisher = "Wiley-Blackwell",
number = "7",

}

RIS

TY - JOUR

T1 - What Matters More: Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness

AU - Zawisza, M.

AU - Cinnirella, Marco

PY - 2010

Y1 - 2010

M3 - Article

VL - 40

SP - 1767

EP - 1797

JO - Journal of Applied Social Psychology

JF - Journal of Applied Social Psychology

SN - 0021-9029

IS - 7

ER -