What Matters More: Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness. / Zawisza, M.; Cinnirella, Marco.
In: Journal of Applied Social Psychology, Vol. 40, No. 7, 2010, p. 1767-1797.Research output: Contribution to journal › Article
Published
| Original language | English |
|---|---|
| Pages (from-to) | 1767-1797 |
| Journal | Journal of Applied Social Psychology |
| Volume | 40 |
| Issue number | 7 |
| Publication status | Published - 2010 |
ID: 682628