What Matters More: Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness

M. Zawisza, Marco Cinnirella

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1767-1797
JournalJournal of Applied Social Psychology
Volume40
Issue number7
Publication statusPublished - 2010

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