What Matters More: Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness. / Zawisza, M.; Cinnirella, Marco.

In: Journal of Applied Social Psychology, Vol. 40, No. 7, 2010, p. 1767-1797.

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)1767-1797
JournalJournal of Applied Social Psychology
Issue number7
Publication statusPublished - 2010

ID: 682628