What Drives Politicians’ Online Popularity? An analysis of the 2010 US midterm elections. / Vaccari, Cristian; Nielsen, Rasmus Kleis.

In: Journal of Information Technology and Politics, Vol. 10, No. 2, 2013, p. 208.

Research output: Contribution to journalArticlepeer-review

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What Drives Politicians’ Online Popularity? An analysis of the 2010 US midterm elections. / Vaccari, Cristian; Nielsen, Rasmus Kleis.

In: Journal of Information Technology and Politics, Vol. 10, No. 2, 2013, p. 208.

Research output: Contribution to journalArticlepeer-review

Harvard

Vaccari, C & Nielsen, RK 2013, 'What Drives Politicians’ Online Popularity? An analysis of the 2010 US midterm elections', Journal of Information Technology and Politics, vol. 10, no. 2, pp. 208. https://doi.org/10.1080/19331681.2012.758072

APA

Vancouver

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Vaccari, Cristian ; Nielsen, Rasmus Kleis. / What Drives Politicians’ Online Popularity? An analysis of the 2010 US midterm elections. In: Journal of Information Technology and Politics. 2013 ; Vol. 10, No. 2. pp. 208.

BibTeX

@article{df56d99d6b0c472fb622a4ea5c248078,
title = "What Drives Politicians{\textquoteright} Online Popularity? An analysis of the 2010 US midterm elections",
abstract = "The number of Web site visits, Facebook friends, or Twitter followers that politicians attract varies greatly, but little is known about what drives politicians' online popularity. In this article, we use data from a systematic tracking of congressional candidates' popularity on four Web platforms in the 112 most competitive congressional districts in the 2010 U.S. midterm elections to address that question. Using multivariate regression models, we show that while district-level socioeconomic characteristics have little effect on candidates' online popularity, challengers and candidates in open-seat races tend to attract larger audiences online, as do candidates who are more visible on political blogs. Surprisingly, how intensely candidates are covered in news media, how popular they are in opinion polls, and how much money they spend during the campaign show no significant effect. These findings help us understand the dynamics of Internet politics, and they have wider implications for candidate competition and party politics.",
keywords = "Online campaigning, online engagement, political blogs, social media, U.S. congressional elections",
author = "Cristian Vaccari and Nielsen, {Rasmus Kleis}",
year = "2013",
doi = "10.1080/19331681.2012.758072",
language = "English",
volume = "10",
pages = "208",
journal = "Journal of Information Technology and Politics",
issn = "1933-1681",
publisher = "Routledge",
number = "2",

}

RIS

TY - JOUR

T1 - What Drives Politicians’ Online Popularity? An analysis of the 2010 US midterm elections

AU - Vaccari, Cristian

AU - Nielsen, Rasmus Kleis

PY - 2013

Y1 - 2013

N2 - The number of Web site visits, Facebook friends, or Twitter followers that politicians attract varies greatly, but little is known about what drives politicians' online popularity. In this article, we use data from a systematic tracking of congressional candidates' popularity on four Web platforms in the 112 most competitive congressional districts in the 2010 U.S. midterm elections to address that question. Using multivariate regression models, we show that while district-level socioeconomic characteristics have little effect on candidates' online popularity, challengers and candidates in open-seat races tend to attract larger audiences online, as do candidates who are more visible on political blogs. Surprisingly, how intensely candidates are covered in news media, how popular they are in opinion polls, and how much money they spend during the campaign show no significant effect. These findings help us understand the dynamics of Internet politics, and they have wider implications for candidate competition and party politics.

AB - The number of Web site visits, Facebook friends, or Twitter followers that politicians attract varies greatly, but little is known about what drives politicians' online popularity. In this article, we use data from a systematic tracking of congressional candidates' popularity on four Web platforms in the 112 most competitive congressional districts in the 2010 U.S. midterm elections to address that question. Using multivariate regression models, we show that while district-level socioeconomic characteristics have little effect on candidates' online popularity, challengers and candidates in open-seat races tend to attract larger audiences online, as do candidates who are more visible on political blogs. Surprisingly, how intensely candidates are covered in news media, how popular they are in opinion polls, and how much money they spend during the campaign show no significant effect. These findings help us understand the dynamics of Internet politics, and they have wider implications for candidate competition and party politics.

KW - Online campaigning

KW - online engagement

KW - political blogs

KW - social media

KW - U.S. congressional elections

U2 - 10.1080/19331681.2012.758072

DO - 10.1080/19331681.2012.758072

M3 - Article

VL - 10

SP - 208

JO - Journal of Information Technology and Politics

JF - Journal of Information Technology and Politics

SN - 1933-1681

IS - 2

ER -