"We Are All Customers Now": Rhetorical Strategy and Ideological Control in Marketing Management Texts

Research output: Contribution to journal › Article › peer-review

779 Downloads (Pure)

Original language	English
Pages (from-to)	1325-1352
Journal	Journal of Management Studies
Volume	40
Issue number	5
Publication status	Published - 2003

Access to Document

@article{e8d6699272524037ab66d006ca338862,

title = "{"}We Are All Customers Now{"}: Rhetorical Strategy and Ideological Control in Marketing Management Texts",

author = "C. Hackley",

year = "2003",

language = "English",

volume = "40",

pages = "1325--1352",

journal = "Journal of Management Studies",

issn = "1467-6486",

publisher = "Wiley-Blackwell",

number = "5",

}