"We Are All Customers Now": Rhetorical Strategy and Ideological Control in Marketing Management Texts - Research

Home > School of Business and Management home > Research > Profile > Publications > "We Are All Customers Now": Rhetorical Strategy and Ideological Control in Marketing Management Texts

"We Are All Customers Now": Rhetorical Strategy and Ideological Control in Marketing Management Texts. / Hackley, C.

In: Journal of Management Studies, Vol. 40, No. 5, 2003, p. 1325-1352.

Research output: Contribution to journal › Article

Published

We Are All Customers Now pre rpint draft
Submitted manuscript, 81 KB, Word-document

Original language	English
Pages (from-to)	1325-1352
Journal	Journal of Management Studies
Volume	40
Issue number	5
Publication status	Published - 2003

ID: 605386

Research

Profile

Royal Holloway, University of London
Egham,
Surrey,
TW20 0EX

T: +44 (0)1784 434455 T: +44 (0)1784 434455