"We Are All Customers Now": Rhetorical Strategy and Ideological Control in Marketing Management Texts. / Hackley, C.
In: Journal of Management Studies, Vol. 40, No. 5, 2003, p. 1325-1352.Research output: Contribution to journal › Article › peer-review
Submitted manuscript, 81.7 KB, Word document
Original language | English |
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Pages (from-to) | 1325-1352 |
Journal | Journal of Management Studies |
Volume | 40 |
Issue number | 5 |
Publication status | Published - 2003 |
ID: 605386