"We Are All Customers Now": Rhetorical Strategy and Ideological Control in Marketing Management Texts. / Hackley, C.
In: Journal of Management Studies, Vol. 40, No. 5, 2003, p. 1325-1352.Research output: Contribution to journal › Article › peer-review
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- We Are All Customers Now pre rpint draft
Submitted manuscript, 81.7 KB, Word document
| Original language | English |
|---|---|
| Pages (from-to) | 1325-1352 |
| Journal | Journal of Management Studies |
| Volume | 40 |
| Issue number | 5 |
| Publication status | Published - 2003 |
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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