"We Are All Customers Now": Rhetorical Strategy and Ideological Control in Marketing Management Texts. / Hackley, C.

In: Journal of Management Studies, Vol. 40, No. 5, 2003, p. 1325-1352.

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Original languageEnglish
Pages (from-to)1325-1352
JournalJournal of Management Studies
Volume40
Issue number5
Publication statusPublished - 2003
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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