"We Are All Customers Now": Rhetorical Strategy and Ideological Control in Marketing Management Texts - Research

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"We Are All Customers Now": Rhetorical Strategy and Ideological Control in Marketing Management Texts. / Hackley, C.

In: Journal of Management Studies, Vol. 40, No. 5, 2003, p. 1325-1352.

Research output: Contribution to journal › Article

Published

We Are All Customers Now pre rpint draft
Submitted manuscript, 81.7 KB, Word document

Original language	English
Pages (from-to)	1325-1352
Journal	Journal of Management Studies
Volume	40
Issue number	5
Publication status	Published - 2003

ID: 605386

Research

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Royal Holloway, University of London
Egham,
Surrey,
TW20 0EX

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