Using privacy calculus theory to explore for entrepreneurial directions in mobile location-based advertising : Identifying intrusiveness as the critical risk factor. / Gutierrez , Anabel; O'Leary, Simon; Rana, Nripendra P; Dwivedi, Yogesh K; Calle, Tatiana.

In: Computers in Human Behavior, Vol. 95, 06.2019, p. 295-306.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)295-306
Number of pages12
JournalComputers in Human Behavior
Early online date20 Sep 2018
Publication statusPublished - Jun 2019
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 41253536