Using Grounded Theory to Explore Employees' Brand-Oriented Behaviors. / Gill-Simmen, Lucy.

In: SAGE Research Methods Cases, 2019.

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Using Grounded Theory to Explore Employees' Brand-Oriented Behaviors. / Gill-Simmen, Lucy.

In: SAGE Research Methods Cases, 2019.

Research output: Contribution to journalArticle

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@article{765adc7576244f6d86f3c46d0213b62a,
title = "Using Grounded Theory to Explore Employees' Brand-Oriented Behaviors",
author = "Lucy Gill-Simmen",
year = "2019",
doi = "10.4135/9781526466938",
language = "English",
journal = "SAGE Research Methods Cases",

}

RIS

TY - JOUR

T1 - Using Grounded Theory to Explore Employees' Brand-Oriented Behaviors

AU - Gill-Simmen, Lucy

PY - 2019

Y1 - 2019

U2 - 10.4135/9781526466938

DO - 10.4135/9781526466938

M3 - Article

JO - SAGE Research Methods Cases

JF - SAGE Research Methods Cases

ER -