Using Grounded Theory to Explore Employees' Brand-Oriented Behaviors. / Gill-Simmen, Lucy.

In: SAGE Research Methods Cases, 2019.

Research output: Contribution to journalArticle

Published
Original languageEnglish
JournalSAGE Research Methods Cases
DOIs
Publication statusPublished - 2019
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 30453534