User-Generated Place Brand Equity on Twitter: The Dynamics of Brand Associations in Social Media. / Andéhn, Mikael; Kazeminia, Azadeh; Lucarelli, Andrea ; Sevin, Efe.
In: Place Branding and Public Diplomacy, Vol. 10, No. 2, 2014, p. 132-144.Research output: Contribution to journal › Article
Published
| Original language | English |
|---|---|
| Pages (from-to) | 132-144 |
| Journal | Place Branding and Public Diplomacy |
| Volume | 10 |
| Issue number | 2 |
| Publication status | Published - 2014 |
ID: 29025255