User-Generated Place Brand Equity on Twitter: The Dynamics of Brand Associations in Social Media. / Andéhn, Mikael; Kazeminia, Azadeh; Lucarelli, Andrea ; Sevin, Efe.

In: Place Branding and Public Diplomacy, Vol. 10, No. 2, 2014, p. 132-144.

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)132-144
JournalPlace Branding and Public Diplomacy
Issue number2
Publication statusPublished - 2014

ID: 29025255