Unravelling the Happy Enigma of Creative Expertise Marketing Management- A Psychological View. / Hackley, C.

Academy of Marketing/UIC/MEIG/AMA Symposia on the Marketing and Entrepreneurship Interface, Proceedings 1996-1998, Nene College, Northampton,. ed. / B. Hulbert; J. Day; E. Shaw. 1999. p. 23-34.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published
Original languageEnglish
Title of host publicationAcademy of Marketing/UIC/MEIG/AMA Symposia on the Marketing and Entrepreneurship Interface, Proceedings 1996-1998, Nene College, Northampton,
EditorsB. Hulbert, J. Day, E. Shaw
Pages23-34
Publication statusPublished - 1999

ID: 647053