Transgressive Drinking Practices and the Subversion of Proscriptive Alcohol Policy Messages. / Hackley, Chris; Bengry-Howell, Andrew ; Griffin , Christine ; Szmigin, Isabelle; Mistral, Willm; Hackley, Rungpaka Amy .
In: Journal of Business Research, Vol. 68, No. 10, 01.10.2015, p. 2125-2131.Research output: Contribution to journal › Article
Transgressive Drinking Practices and the Subversion of Proscriptive Alcohol Policy Messages. / Hackley, Chris; Bengry-Howell, Andrew ; Griffin , Christine ; Szmigin, Isabelle; Mistral, Willm; Hackley, Rungpaka Amy .
In: Journal of Business Research, Vol. 68, No. 10, 01.10.2015, p. 2125-2131.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Transgressive Drinking Practices and the Subversion of Proscriptive Alcohol Policy Messages
AU - Hackley, Chris
AU - Bengry-Howell, Andrew
AU - Griffin , Christine
AU - Szmigin, Isabelle
AU - Mistral, Willm
AU - Hackley, Rungpaka Amy
PY - 2015/10/1
Y1 - 2015/10/1
N2 - This research makes a new contribution to alcohol policy practice and theory by demonstrating that transgression of officially sanctioned norms and values is a key component of the sub- and counter cultural drinking practices of some groups of young consumers. Therefore, policy messages that proscribe these drinking practices with moral force are likely to be subverted and rendered counter-productive. The qualitative analysis draws on critical geography and literary theories of the carnivalesque to delineate three categories of transgression: transgressions of space and place, transgressions of the body, and transgressions of the social order. Implications for alcohol policy are discussed. Open access http://www.sciencedirect.com/science/article/pii/S0148296315001253
AB - This research makes a new contribution to alcohol policy practice and theory by demonstrating that transgression of officially sanctioned norms and values is a key component of the sub- and counter cultural drinking practices of some groups of young consumers. Therefore, policy messages that proscribe these drinking practices with moral force are likely to be subverted and rendered counter-productive. The qualitative analysis draws on critical geography and literary theories of the carnivalesque to delineate three categories of transgression: transgressions of space and place, transgressions of the body, and transgressions of the social order. Implications for alcohol policy are discussed. Open access http://www.sciencedirect.com/science/article/pii/S0148296315001253
KW - Alcohol policy
KW - transgression
KW - binge drinking
KW - young people
U2 - 10.1016/j.jbusres.2015.03.011
DO - 10.1016/j.jbusres.2015.03.011
M3 - Article
VL - 68
SP - 2125
EP - 2131
JO - Journal of Business Research
JF - Journal of Business Research
SN - 0148-2963
IS - 10
ER -