Transgressive Drinking Practices and the Subversion of Proscriptive Alcohol Policy Messages. / Hackley, Chris; Griffin , Christine ; Bengry-Howell, Andrew ; Mistral, Willm; Szmigin, Isabelle; Hackley, Rungpaka Amy .

In: Journal of Business Research, Vol. 68, No. 10, 01.10.2015, p. 2125-2131.

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  • Chris Hackley
  • Christine Griffin
  • Andrew Bengry-Howell
  • Willm Mistral
  • Isabelle Szmigin
  • Rungpaka Amy Hackley

Abstract

This research makes a new contribution to alcohol policy practice and theory by demonstrating that transgression of officially sanctioned norms and values is a key component of the sub- and counter cultural drinking practices of some groups of young consumers. Therefore, policy messages that proscribe these drinking practices with moral force are likely to be subverted and rendered counter-productive. The qualitative analysis draws on critical geography and literary theories of the carnivalesque to delineate three categories of transgression: transgressions of space and place, transgressions of the body, and transgressions of the social order. Implications for alcohol policy are discussed.

Open access http://www.sciencedirect.com/science/article/pii/S0148296315001253
Original languageEnglish
Pages (from-to)2125-2131
Number of pages7
JournalJournal of Business Research
Volume68
Issue number10
Early online date18 Mar 2015
DOIs
Publication statusPublished - 1 Oct 2015
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 24214807