Transgressive Drinking Practices and the Subversion of Proscriptive Alcohol Policy Messages. / Hackley, Chris; Bengry-Howell, Andrew ; Griffin , Christine ; Szmigin, Isabelle; Mistral, Willm; Hackley, Rungpaka Amy .

In: Journal of Business Research, Vol. 68, No. 10, 01.10.2015, p. 2125-2131.

Research output: Contribution to journalArticlepeer-review




  • Chris Hackley
  • Andrew Bengry-Howell
  • Christine Griffin
  • Isabelle Szmigin
  • Willm Mistral
  • Rungpaka Amy Hackley


This research makes a new contribution to alcohol policy practice and theory by demonstrating that transgression of officially sanctioned norms and values is a key component of the sub- and counter cultural drinking practices of some groups of young consumers. Therefore, policy messages that proscribe these drinking practices with moral force are likely to be subverted and rendered counter-productive. The qualitative analysis draws on critical geography and literary theories of the carnivalesque to delineate three categories of transgression: transgressions of space and place, transgressions of the body, and transgressions of the social order. Implications for alcohol policy are discussed.

Open access
Original languageEnglish
Pages (from-to)2125-2131
Number of pages7
JournalJournal of Business Research
Issue number10
Early online date18 Mar 2015
Publication statusPublished - 1 Oct 2015
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 24214807