Towards Understanding the Moderating Roles of Smartphones on Brand Switching. / Appiah, Dominic; Abayertey, S.

Global Business and Technology Association . GBATA, 2018.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Published
Original languageEnglish
Title of host publicationGlobal Business and Technology Association
PublisherGBATA
Publication statusPublished - 2018

ID: 43638684