Towards closing the gender gap in Iraq : understanding gender differences in smartphone adoption and use. / Ameen, Nisreen; Willis, Robert.

In: Information Technology for Development, 26.03.2018, p. 1-26.

Research output: Contribution to journalArticlepeer-review

E-pub ahead of print

Standard

Towards closing the gender gap in Iraq : understanding gender differences in smartphone adoption and use. / Ameen, Nisreen; Willis, Robert.

In: Information Technology for Development, 26.03.2018, p. 1-26.

Research output: Contribution to journalArticlepeer-review

Harvard

APA

Vancouver

Author

Ameen, Nisreen ; Willis, Robert. / Towards closing the gender gap in Iraq : understanding gender differences in smartphone adoption and use. In: Information Technology for Development. 2018 ; pp. 1-26.

BibTeX

@article{2c002f64a51948e38fcdc1591b222628,
title = "Towards closing the gender gap in Iraq: understanding gender differences in smartphone adoption and use",
abstract = "This paper examines gender differences in Iraq in terms of smartphone adoption and use, with a specific focus on the factors that can affect women's adoption and use of smartphones. The research used the mobile phone acceptance and use model. In total, 533 questionnaires were distributed to consumers aged 18–29 and the data were analyzed using partial least squares structural equation modelling. The findings revealed that the model fitted well with men and women, but the order of significance of the factors differed between the two genders. Three factors in the model had significantly different effects on behavioral intention when compared by gender. These three factors are culture-specific beliefs and values, habit and perceived relative advantage. The findings indicate that when targeting Iraqi women, other factors in addition to price must be considered.",
author = "Nisreen Ameen and Robert Willis",
year = "2018",
month = mar,
day = "26",
doi = "10.1080/02681102.2018.1454877",
language = "English",
pages = "1--26",
journal = "Information Technology for Development",
issn = "0268-1102",
publisher = "Routledge",

}

RIS

TY - JOUR

T1 - Towards closing the gender gap in Iraq

T2 - understanding gender differences in smartphone adoption and use

AU - Ameen, Nisreen

AU - Willis, Robert

PY - 2018/3/26

Y1 - 2018/3/26

N2 - This paper examines gender differences in Iraq in terms of smartphone adoption and use, with a specific focus on the factors that can affect women's adoption and use of smartphones. The research used the mobile phone acceptance and use model. In total, 533 questionnaires were distributed to consumers aged 18–29 and the data were analyzed using partial least squares structural equation modelling. The findings revealed that the model fitted well with men and women, but the order of significance of the factors differed between the two genders. Three factors in the model had significantly different effects on behavioral intention when compared by gender. These three factors are culture-specific beliefs and values, habit and perceived relative advantage. The findings indicate that when targeting Iraqi women, other factors in addition to price must be considered.

AB - This paper examines gender differences in Iraq in terms of smartphone adoption and use, with a specific focus on the factors that can affect women's adoption and use of smartphones. The research used the mobile phone acceptance and use model. In total, 533 questionnaires were distributed to consumers aged 18–29 and the data were analyzed using partial least squares structural equation modelling. The findings revealed that the model fitted well with men and women, but the order of significance of the factors differed between the two genders. Three factors in the model had significantly different effects on behavioral intention when compared by gender. These three factors are culture-specific beliefs and values, habit and perceived relative advantage. The findings indicate that when targeting Iraqi women, other factors in addition to price must be considered.

U2 - 10.1080/02681102.2018.1454877

DO - 10.1080/02681102.2018.1454877

M3 - Article

SP - 1

EP - 26

JO - Information Technology for Development

JF - Information Technology for Development

SN - 0268-1102

ER -