Towards a Sustainable Brand Loyalty : Attitudinal Loyalty Perspective. / Appiah, Dominic; Ozuem, W; Howell, Kerry E.

Global Business and Technology Association. GBATA, 2016.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Published

Standard

Towards a Sustainable Brand Loyalty : Attitudinal Loyalty Perspective. / Appiah, Dominic; Ozuem, W; Howell, Kerry E.

Global Business and Technology Association. GBATA, 2016.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Harvard

Appiah, D, Ozuem, W & Howell, KE 2016, Towards a Sustainable Brand Loyalty: Attitudinal Loyalty Perspective. in Global Business and Technology Association. GBATA.

APA

Appiah, D., Ozuem, W., & Howell, K. E. (2016). Towards a Sustainable Brand Loyalty: Attitudinal Loyalty Perspective. In Global Business and Technology Association GBATA.

Vancouver

Appiah D, Ozuem W, Howell KE. Towards a Sustainable Brand Loyalty: Attitudinal Loyalty Perspective. In Global Business and Technology Association. GBATA. 2016

Author

Appiah, Dominic ; Ozuem, W ; Howell, Kerry E. / Towards a Sustainable Brand Loyalty : Attitudinal Loyalty Perspective. Global Business and Technology Association. GBATA, 2016.

BibTeX

@inproceedings{5d3e915d6600440fa8aabe0d3543186c,
title = "Towards a Sustainable Brand Loyalty: Attitudinal Loyalty Perspective",
author = "Dominic Appiah and W Ozuem and Howell, {Kerry E}",
year = "2016",
language = "English",
booktitle = "Global Business and Technology Association",
publisher = "GBATA",

}

RIS

TY - GEN

T1 - Towards a Sustainable Brand Loyalty

T2 - Attitudinal Loyalty Perspective

AU - Appiah, Dominic

AU - Ozuem, W

AU - Howell, Kerry E

PY - 2016

Y1 - 2016

M3 - Conference contribution

BT - Global Business and Technology Association

PB - GBATA

ER -