Towards a post-structuralist marketing pedagogy: from irony to despair (a two by two matrix approach). / Hackley, C.

In: European Journal of Marketing, Vol. 35, No. 11/12, 2001, p. 1184-1196.

Research output: Contribution to journalArticlepeer-review

Published

Standard

Towards a post-structuralist marketing pedagogy: from irony to despair (a two by two matrix approach). / Hackley, C.

In: European Journal of Marketing, Vol. 35, No. 11/12, 2001, p. 1184-1196.

Research output: Contribution to journalArticlepeer-review

Harvard

Hackley, C 2001, 'Towards a post-structuralist marketing pedagogy: from irony to despair (a two by two matrix approach)', European Journal of Marketing, vol. 35, no. 11/12, pp. 1184-1196.

APA

Vancouver

Author

Hackley, C. / Towards a post-structuralist marketing pedagogy: from irony to despair (a two by two matrix approach). In: European Journal of Marketing. 2001 ; Vol. 35, No. 11/12. pp. 1184-1196.

BibTeX

@article{d4ad7cc0482b4c94a0e48a7d768720f1,
title = "Towards a post-structuralist marketing pedagogy: from irony to despair (a two by two matrix approach)",
author = "C. Hackley",
note = "published as a {\textquoteleft}Commentary{\textquoteright}",
year = "2001",
language = "English",
volume = "35",
pages = "1184--1196",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald Group Publishing Ltd.",
number = "11/12",

}

RIS

TY - JOUR

T1 - Towards a post-structuralist marketing pedagogy: from irony to despair (a two by two matrix approach)

AU - Hackley, C.

N1 - published as a ‘Commentary’

PY - 2001

Y1 - 2001

M3 - Article

VL - 35

SP - 1184

EP - 1196

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

IS - 11/12

ER -