Towards A Model for Employee Brand Co-Creation Behaviour. / Gill-Simmen, Lucy.

Co-Creating Brands - Brand Management from A Co-Creative Perspective. ed. / Holger Schmidt; Nicholas Ind. Bloomsbury, 2019. p. 217-225.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published

Standard

Towards A Model for Employee Brand Co-Creation Behaviour. / Gill-Simmen, Lucy.

Co-Creating Brands - Brand Management from A Co-Creative Perspective. ed. / Holger Schmidt; Nicholas Ind. Bloomsbury, 2019. p. 217-225.

Research output: Chapter in Book/Report/Conference proceedingChapter

Harvard

Gill-Simmen, L 2019, Towards A Model for Employee Brand Co-Creation Behaviour. in H Schmidt & N Ind (eds), Co-Creating Brands - Brand Management from A Co-Creative Perspective. Bloomsbury, pp. 217-225.

APA

Gill-Simmen, L. (2019). Towards A Model for Employee Brand Co-Creation Behaviour. In H. Schmidt, & N. Ind (Eds.), Co-Creating Brands - Brand Management from A Co-Creative Perspective (pp. 217-225). Bloomsbury.

Vancouver

Gill-Simmen L. Towards A Model for Employee Brand Co-Creation Behaviour. In Schmidt H, Ind N, editors, Co-Creating Brands - Brand Management from A Co-Creative Perspective. Bloomsbury. 2019. p. 217-225

Author

Gill-Simmen, Lucy. / Towards A Model for Employee Brand Co-Creation Behaviour. Co-Creating Brands - Brand Management from A Co-Creative Perspective. editor / Holger Schmidt ; Nicholas Ind. Bloomsbury, 2019. pp. 217-225

BibTeX

@inbook{1c719eab9ee946828fc9393caa309da7,
title = "Towards A Model for Employee Brand Co-Creation Behaviour",
author = "Lucy Gill-Simmen",
year = "2019",
month = dec,
day = "1",
language = "English",
pages = "217--225",
editor = "Holger Schmidt and Nicholas Ind",
booktitle = "Co-Creating Brands - Brand Management from A Co-Creative Perspective",
publisher = "Bloomsbury",

}

RIS

TY - CHAP

T1 - Towards A Model for Employee Brand Co-Creation Behaviour

AU - Gill-Simmen, Lucy

PY - 2019/12/1

Y1 - 2019/12/1

M3 - Chapter

SP - 217

EP - 225

BT - Co-Creating Brands - Brand Management from A Co-Creative Perspective

A2 - Schmidt, Holger

A2 - Ind, Nicholas

PB - Bloomsbury

ER -