Towards A Model for Employee Brand Co-Creation Behaviour. / Gill-Simmen, Lucy.
Co-Creating Brands - Brand Management from A Co-Creative Perspective. ed. / Holger Schmidt; Nicholas Ind. Bloomsbury, 2019. p. 217-225.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Published
| Original language | English |
|---|---|
| Title of host publication | Co-Creating Brands - Brand Management from A Co-Creative Perspective |
| Editors | Holger Schmidt, Nicholas Ind |
| Publisher | Bloomsbury |
| Pages | 217-225 |
| Number of pages | 8 |
| Publication status | Published - 1 Dec 2019 |
ID: 37296840