Towards A Model for Employee Brand Co-Creation Behaviour. / Gill-Simmen, Lucy.

Co-Creating Brands - Brand Management from A Co-Creative Perspective. ed. / Holger Schmidt; Nicholas Ind. Bloomsbury, 2019. p. 217-225.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published
Original languageEnglish
Title of host publicationCo-Creating Brands - Brand Management from A Co-Creative Perspective
EditorsHolger Schmidt, Nicholas Ind
PublisherBloomsbury
Pages217-225
Number of pages8
Publication statusPublished - 1 Dec 2019

ID: 37296840