Three key concepts in Digital Media. / Soler-Adillon, Joan.

In: [online], Vol. 15, 29.11.2017, p. 4-6.

Research output: Contribution to journalArticle




Over last two decades, interactive communication has taken an increasingly central role in most communication processes. There is a demand for professionals who can design and lead on the implementation of scenarios in which users engage with information à la carte, becoming active communicators that generate content which feeds back into the system. In order to understand digital communication, we need a sound knowledge of its fundamental concepts and ideas. In this text we present a list of three –perhaps ‘the’ three– key concepts for understanding and working with digital media: Interactivity, participation and immersion.
Original languageEnglish
Pages (from-to)4-6
Number of pages3 [online]
Publication statusPublished - 29 Nov 2017
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 29171936