Third Party Certification, Sponsorship and Consumers’ Ecolabel Use. / Darnall, Nicole; Ji, Hyunjung ; Vazquez-Brust, Diego.

In: Journal of Business Ethics, Vol. 150, No. 4, 07.2018, p. 953-969.

Research output: Contribution to journalArticlepeer-review

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Third Party Certification, Sponsorship and Consumers’ Ecolabel Use. / Darnall, Nicole; Ji, Hyunjung ; Vazquez-Brust, Diego.

In: Journal of Business Ethics, Vol. 150, No. 4, 07.2018, p. 953-969.

Research output: Contribution to journalArticlepeer-review

Harvard

Darnall, N, Ji, H & Vazquez-Brust, D 2018, 'Third Party Certification, Sponsorship and Consumers’ Ecolabel Use', Journal of Business Ethics, vol. 150, no. 4, pp. 953-969. https://doi.org/10.1007/s10551-016-3138-2

APA

Vancouver

Author

Darnall, Nicole ; Ji, Hyunjung ; Vazquez-Brust, Diego. / Third Party Certification, Sponsorship and Consumers’ Ecolabel Use. In: Journal of Business Ethics. 2018 ; Vol. 150, No. 4. pp. 953-969.

BibTeX

@article{330c154414e5491ba3fcc96608fbdc23,
title = "Third Party Certification, Sponsorship and Consumers{\textquoteright} Ecolabel Use",
abstract = "While prior ecolabel research suggests that consumers{\textquoteright} trust of ecolabel sponsors is associated with their purchase of ecolabeled products, we know little about how third party certification might relate to consumer purchases when trust varies. Drawing on cognitive theory, and a stratified random sample of more than 1,200 consumers, we assess how third party certification relates to consumers{\textquoteright} use of ecolabels across different program sponsors. We find that consumers{\textquoteright} trust of government and environmental NGOs to provide credible environmental information encourages consumers{\textquoteright} use of ecolabels sponsored by these entities, and consumers do not differentiate between certified vs. uncertified ecolabels in the presence of trust. By contrast, consumers{\textquoteright} distrust of private business to provide credible environmental information discourages their use of business association sponsored ecolabels. However, these ecolabels may be able to overcome consumer distrust if their sponsors certify the ecolabels using third party auditors. These findings are important to sponsors who wish develop ecolabels that are more credible to consumers, and thus encourage more widespread ecolabel use. ",
keywords = "ecolabel, environmental label, ecolabel sponsor, consumer perceptions, ecolabel credibility, third party certification, verification ",
author = "Nicole Darnall and Hyunjung Ji and Diego Vazquez-Brust",
year = "2018",
month = jul,
doi = "10.1007/s10551-016-3138-2",
language = "English",
volume = "150",
pages = "953--969",
journal = "Journal of Business Ethics",
issn = "0167-4544",
publisher = "Springer Netherlands",
number = "4",

}

RIS

TY - JOUR

T1 - Third Party Certification, Sponsorship and Consumers’ Ecolabel Use

AU - Darnall, Nicole

AU - Ji, Hyunjung

AU - Vazquez-Brust, Diego

PY - 2018/7

Y1 - 2018/7

N2 - While prior ecolabel research suggests that consumers’ trust of ecolabel sponsors is associated with their purchase of ecolabeled products, we know little about how third party certification might relate to consumer purchases when trust varies. Drawing on cognitive theory, and a stratified random sample of more than 1,200 consumers, we assess how third party certification relates to consumers’ use of ecolabels across different program sponsors. We find that consumers’ trust of government and environmental NGOs to provide credible environmental information encourages consumers’ use of ecolabels sponsored by these entities, and consumers do not differentiate between certified vs. uncertified ecolabels in the presence of trust. By contrast, consumers’ distrust of private business to provide credible environmental information discourages their use of business association sponsored ecolabels. However, these ecolabels may be able to overcome consumer distrust if their sponsors certify the ecolabels using third party auditors. These findings are important to sponsors who wish develop ecolabels that are more credible to consumers, and thus encourage more widespread ecolabel use.

AB - While prior ecolabel research suggests that consumers’ trust of ecolabel sponsors is associated with their purchase of ecolabeled products, we know little about how third party certification might relate to consumer purchases when trust varies. Drawing on cognitive theory, and a stratified random sample of more than 1,200 consumers, we assess how third party certification relates to consumers’ use of ecolabels across different program sponsors. We find that consumers’ trust of government and environmental NGOs to provide credible environmental information encourages consumers’ use of ecolabels sponsored by these entities, and consumers do not differentiate between certified vs. uncertified ecolabels in the presence of trust. By contrast, consumers’ distrust of private business to provide credible environmental information discourages their use of business association sponsored ecolabels. However, these ecolabels may be able to overcome consumer distrust if their sponsors certify the ecolabels using third party auditors. These findings are important to sponsors who wish develop ecolabels that are more credible to consumers, and thus encourage more widespread ecolabel use.

KW - ecolabel, environmental label, ecolabel sponsor, consumer perceptions, ecolabel credibility, third party certification, verification

U2 - 10.1007/s10551-016-3138-2

DO - 10.1007/s10551-016-3138-2

M3 - Article

VL - 150

SP - 953

EP - 969

JO - Journal of Business Ethics

JF - Journal of Business Ethics

SN - 0167-4544

IS - 4

ER -