Original language | English |
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Title of host publication | Critical Marketing: Contemporary Perspectives in Marketing |
Editors | M. Tadajewski, D. Brownlie |
Place of Publication | Chichester |
Publisher | John Wiley & Sons |
Pages | 345-362 |
Publication status | Published - 2008 |
Thinking through theory: Critical Marketing: Contemporary Perspectives in Marketing. Chichester: John Wiley pp. 345-362. materialising the oppositional imagination
Pauline Maclaran, Lorna Stevens
Research output: Chapter in Book/Report/Conference proceeding › Chapter