Theorizing Advertising: Managerial, Scientific and Cultural Approaches

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Sage Handbook of Marketing Theory
EditorsPauline MacLaran, Michael Saren, Barbara Stern, Mark Tadajewski
Place of PublicationLondon
PublisherSage
Pages89-107
Publication statusPublished - 2010

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